Wednesday, 19 August 2015

Corporate India Has Applied Only A Quarter Of The Estimated CSR Budget

A full fiscal year has passed since the new Indian Companies Act 2013 came into force, mandating CSR for companies meeting certain criteria of turnover, net worth and net profit. One still observes a lot of excitement and hope, but the impact of mandating CSR in India is as yet unknown. 
In the meantime the Ministry of Corporate Affairs (MCA) has constituted a High Level Committee to suggest measures for improved monitoring of the implementation of CSR policies by eligible companies coming under Section 135 of the Act.
MCA has also come out with a short list of what it likes to call ‘sanitized’ NGOs – ‘free of any terrorist links or unwanted funds’ – that companies may choose to partner with for implementing their CSR policy. 
MCA is listing the ‘sanitized’ NGOs through the Indian Institute of Corporate Affairs (IICA). NGOs for CSR purposes (CSR implementing agencies) will be registered with the ‘Implementation Agencies Hub for CSR’. It is hoped that this will synergize partnership between corporations and NGOs and meet the requirement of companies looking for NGO partners. 

The process for NGOs requires online registration and submission of a number of notarized documents and payment of Rs 10,000/-. Only NGOs whose average turnover over the last three years is at least one crore rupees will be eligible.
Companies are likely to give greater weight to IICA listing than to NGO evaluation by sector-focused initiatives like GiveIndia, GuideStar India, HelpYourNGO and Samhita.

While CSR has been made mandatory under law, NGOs that were expecting a bumper crop of funds have not been able to harvest even a trickle. The estimated Rs 20,000 crores has been scaled down to just Rs 5,000 crores. Why is that? Below are some possible reasons.
  • The old private sector companies like Tata, Godrej, Mahindra and Birla have anyway been involved in CSR for decades through their trusts and foundations.
  • Out of the 16,000 companies hit by the mandatory CSR clause (Section 135 of the Indian Companies Act 2013), the vast majority have funds between Rs 10 lakhs and Rs 50 lakhs only. Unless pooled effectively, these funds get frittered away in a manner that is neither appropriate nor impactful.
  • The bulk of funds lie with public sector undertakings (PSUs) and they generally have semi-governmental systems, processes and paperwork that many NGOs are not quite comfortable with.
  • Several NGOs, especially the smaller ones, are still looking for ‘donations’. They are unable to grasp the fact that companies are mandated under law to implement CSR in programmes or project mode only, with clear ‘needs statements’, ‘goals’, ‘objectives’, ‘outputs’ and ‘outcomes’.
  • A few companies are adopting the easier route of making corpus grants to their own foundations or giving it to the Prime Minister’s National Relief Fund.
One thing that could make partnering with an NGO more attractive for companies is the income tax situation. CSR expenditure is not allowed as expenditure under Section 37 of the Income Tax Act 1961 – although any CSR expenditure that is allowed as a deduction under other sections is permissible. Hence, if a company were to undertake CSR activities on its own, there would be no tax deduction. However, by partnering with an NGO that has a tax deduction certificate, the company could claim a deduction.

Over the next couple of months we will know how exactly ‘corporate India’ has performed in the CSR space. In the meantime, companies in India have not yet understood the real value or benefit that accrues from being CSR compliant, with or without the law mandating it. Also, unfortunately, neither Section 135 nor the CSR Rules have accounted for ‘employee engagement’. In the West, employee engagement is a major component of a company’s CSR policy.

(from our CSR Trends column -  
CAP's quarterly newsmagazine 'Philanthropy' Q1 April - Jun 2015 )

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